Seeing all the social media hype over the Super Bowl’s best and weirdest (looking at you BabyPuppyMonkey) ads, reminded us of this gem of an advertisement that came out of Norway last spring. We’re not exactly sure what they’re trying to sell, but it sums up irresistible call of whitewater paddling pretty damn well: learn to boat and you’ll soon be surviving off fish in the wild or scaling cliffs with your kayak dangling from your back. Not to mention dropping waterfalls with an ear-dip (:17) thrown in for style. Now that’s quality advertising.

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