ck-teva(Goleta, CA) August 20 – To assist deserving adventure tour operators in growing responsibly, today the Adventure Travel Trade Association (ATTA) and Teva® (a division of Deckers Outdoor Corporation, NASDAQGS: DECK) announced the launch of a new scholarship program that provides financial support to early-stage adventure tourism enterprises.

Providing young businesses with access to the ATTA's global network, its membership resources and the Adventure Travel World Summit, is the strategic impetus behind the ATTA's Tour Operator Scholarships – made possible by Teva. In 2009, three scholarship recipients will receive:
A complimentary membership in the ATTA for one year ($500 USD value);
One pass to the Summit ($895 USD value); and
A $1,000 USD travel stipend for travel to the Summit

"Now more than ever, we want to continue supporting the needs and interests of business leaders who are committed to building sustainable businesses in culturally and ecologically rich regions worldwide," said ATTA President Shannon Stowell. "With key backing from Teva, we're assisting and rewarding entrepreneurs investing in responsible adventure tourism development."

Three scholarships will be awarded on September 22, 2009. All entries will be reviewed by members of the Adventure Travel Trade Association’s Board of Advisors and Teva, and evaluated based on the following criteria:
Demonstrated need (start-up’s, nonprofit status – though not a requirement, located in an emerging but impoverished destination, etc.),
Potential for positive impact on local cultural, ecological, and/or historical resources;
Exemplary ecological, historical, and cultural practices;
Exemplary efforts to work with local and indigenous peoples;
Proof of the highest level of professional ethics and practices; and
Ability to prove how this Scholarship will be used to elevate the business to achieve a higher level of success – and how it can be utilized sustainably to build long-term and lasting success for the company and the people and places visited.

Scholarship funds are used by selected incorporated tour operators to grow their business, network, develop their professional skills, and be mentored and inspired by industry peers and influencers. The scholarships are meant to provide aspiring business leaders to with the chance to take their business to 'the next level'.

"At Teva, we believe adventure is the perfect excuse to get outside, explore the world and be together," said Liz Ferrin, Teva Branded Content Manager. Our partnership with ATTA gives us the opportunity to build relationships with like-minded individuals, organizations and outfitters who share our passion for adventure and travel."