11/17/11 Asheville, NC – Astral Buoyancy Company is proud to announce a new plan for servicing its dealers in NC, SC, TN, VA, WV, KY, and AR. Starting on November 10th 2011, veteran paddlesports sales representative Spencer Cooke will service Astral dealers in our home territory.

Spencer Cooke has worked closely with Astral for years as both a team athlete and sub-rep. Now, under his business “Effort Inc,” Spencer has added Astral to his portfolio of strong paddlesports brands including Immersion Research and Shred Ready.

Astral CEO Philip Curry commented, “We have worked and kayaked with Spencer Cooke for many years. He has an amazing work ethic and is dedicated to the mutual success of manufacturer and retailer. We can all count on Spencer to provide honest and clear information in the best interest of business prosperity. Spencer is the man. Trust him, love him, and go kayaking with him.”

In addition to his wide array of talents as a sales rep, Spencer has a strong history of multimedia experience and will assist Astral’s marketing department with product knowledge video production, event coverage, and other grassroots marketing campaigns.