Kayak fishing is all good fun until it’s not. Any body of water can turn dangerous in an instant. The crew at Kayak Fish has been working hard in partnership with the U.S. Coast Guard to bring you a couple of fresh episodes in an ongoing series of safe-paddling reminders. Yes, we got a little weird with this first one. But it’s because we need to catch your attention to make a few points.

All kidding aside, too many anglers are drowning — and those deaths could be avoided by following some simple safety advice. In addition to always wearing a life jacket, anglers should also dress for immersion. Falling in the water may seem harmless, but cold water can make a quick swim turn deadly. So take a minute to enjoy, then take a minute to think and then make the right choice the next time you hit the water. One simple choice can make all the difference.

— Check out more safe paddling lessons from our partners at Canoe & Kayak and SUP