The Bluefin is a

The Bluefin is the latest in the Hooked: Jackson Kayak

The latest development from a partnership between two of the oldest names in paddle sports was announce when on Dec. 9 Werner Paddles introduced the new Hooked: Jackson Kayak-Limited Edition paddle, the Bluefin.

In a collaborative effort joining the two great American paddling families, Werner Paddles brings it’s legendary kayak fishing performance to its paddles in a great new color scheme.  The next generation of "Jackson Kayak-Limited Edition" Hooked kayak fishing paddle, the Bluefin matches a bold color scheme found in the Jackson fishing lineup as well as the Orion Cooler line. 

“We are excited how well we matched this great look on our paddles” says Werner Paddles Marketing Manager Dan Mongno.

The Bluefin graphic look comes as the second part in the relationship between Jackson and Werner, which first released the GI Jackson HD Graphic in the fall of 2015.  That paddle directly appealed to those wanting to match their Jackson Kayak, but also to those who just liked the cool new look.  “We anticipate the same with Bluefin,” notes Mongno. 

"Werner and Jackson have been intertwined in the history of paddle sports from the beginning,” adds James McBeath, Director of Marketing for Jackson Kayak. “We pride ourselves in what we've accomplished alongside Werner in spearheading growth and vibrancy in the marketplace."

The philosophy of a "great kayak fishing paddle is a great paddling paddle," remains the core of Werner's focus on performance and craftsmanship.  Match that with looking good and having fun, and everyone is a winner.

First orders for authorized Werner Paddles dealers will start shipping January 2nd, 2017 and kayak anglers can either go online or visit their favorite paddle shop to pre-order

Hours from where the initial paddles were built in the family garage, Werner Paddles remains family owned and handcrafted in Sultan WA, USA. Meanwhile check out the entire Hooked kayak fishing paddle lineup and browse the matching Bluefin products from Jackson Kayak and Orion Coolers.