Video: Brilliant April Fools ad for Canoeists

The 2017 Blackfly Canoes Option is the same as the 2016 option, but also better in every way!

We got a a few good chuckles out of this clever April Fools advertisement from Blackfly Canoes. The tongue-in-cheek ad pokes fun at the constant need for new gear in the outdoor industry.

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Black Fly actually does make innovative canoes that wish the boundaries of whitewater open boat designs. Brad McMillan used a Black Fly when he set the OC1 waterfall world record with his 70-ft free fall at Desoto Falls.

More on C&K:

—Video: Inescapable class V Canyons in New Zealand

—Video: No Canoeing for Old Men

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