PLYMPTON, Mass. (June 20, 2016) — With the 2017 debut of four high-value, performance- oriented life jackets, standup paddlers heading for the river and paddlers or sailors looking for cleaner, lower-profile life jackets can now move on the water with a little more ease — and few extra soggy dollars in their pockets. Celebrating its 25th anniversary, MTI Adventurewear introduces the latest four jackets — named the Vibe, Trident, Destiny, and Atlas — into an expansive product line that both complies with stringent UL certification and USCG requirements, and that now reaches specialty shops across the U.S., Australia, New Zealand and Japan.
VIBE: Designed for standup paddlers running technical rivers, the Vibe’s belt loops
and front tunnel hold a leash belt in the ideal position for a safe quick-release. (MTI’s compatible quick-release SUP Leash Belt sold separately, $25). The pullover jacket’s Z-strap cinch system and simple side-entry clip closure provide a secure wraparound fit, complemented by well-thought extras like a large mesh cargo pocket (with signal whistle and key clip), vibrant high-visibility color options, plus a lash tab and webbing loops for attaching a river knife or a hydration pack. All the essential features with performance fit. ($94.95)
TRIDENT: Engineered for touring and multi-day excursions, the front-zip Trident focuses on the essential features and the lower-profile fit of a high-end performance paddling life jacket. Along with its superb fit, the pared-down Trident offers two simple yet substantial mesh cargo pockets, plus an included signal whistle, webbing attachment loops, and bright contemporary colors that blend high visibility with style. ($99.95)
DESTINY: Designed with paddling women in mind, the Destiny focuses on fit derived from MTI’s signature female vest, the PFDiva. With a shorter waist and wider coverage in the bust, the Destiny offers an exceptional contoured fit as well as two simple yet substantial mesh cargo pockets, an included signal whistle and webbing attachment loops, plus bright colors that look fantastic on the water and keep paddlers visible and safe. ($99.95)
ATLAS: The new, reengineered high-float Atlas jacket builds on MTI’s popular Headwater, simplifying features to reduce bulk and weight while offering cleaner styling. Designed with big-water buoyancy of 28.9 lbs., the Atlas is an ideal option for whitewater rafting outfitters as well as river-running paddlers in kayaks, dories, and open canoes. ($129.95)
About MTI Adventurewear:
Based just off Cape Cod Bay, MTI Adventurewear specializes in one thing: designing and building U.S. Coast Guard-approved life jackets for every type of human-powered boating, whether it’s a canoe, kayak, raft, sailboat or SUP. Founded in 1991 by Yoshi and Dorothy Takashina outside of Boston, MTI is still a family-owned company based near historic Plymouth, Mass. Owners Lili and Gordon Colby acquired MTI five years ago after managing the company for the previous decade. With 25 years of industry experience, the couple brings passion, experience, plus a commitment to quality and friendly, reliable customer service to the life jacket industry.
Lili Colby email@example.com
PO Box 210
Plympton, MA 02367
781-831-6011 (Fax: 781-582-3951)