A Family Story Weaves Through Werner Paddles’ New Website

When Werner Paddles launched a slick new website, it came complete with a cherished family paddling history. It's a must see. Werner Paddles photo.

When Werner Paddles launched a slick new website, it came complete with a cherished family paddling history. It’s a must see. Werner Paddles photo.

By Paul Lebowitz

Werner Paddles launched a slick new website today. It’s at the same familiar place: wernerpaddles.com, and includes a special treat. It’s a must visit for a fascinating interactive company history that weaves its way through the Werner Furrer family’s love of paddling as documented through engaging snapshots.

The story starts in 1945 in the waning days of World War II, and traces the development of paddlesports and the company’s high-quality products.