Lincoln Canoe & Kayak launches U.S. distribution network with BORÉALDESIGN, Maelströmkayak & Beluga
Known as “Maine Kayak Source”, the exclusive distribution channel will deliver both premium product and a passion for the paddling culture.
QUEBEC – (September 2nd, 2009) In their first major move under new ownership, Lincoln Canoe & Kayak today announced the creation of Maine Kayak Source (MKS).
For Lincoln, an historic 50-year brand known for premium lightweight canoes and kayaks, the creation of Maine Kayak Source immediately adds complimentary “top shelf” offerings to both their Freeport showroom as well as to the shelves of their retail partners nationwide.
The expansion of the Lincoln family also reunites Marc Bourgoin – the current president of Lincoln Canoe & Kayak – with BORÉALDESIGN. Bourgoin helped launch the brand in the U.S. as the original New England sales representative for BORÉALDESIGN from 1996-2004.
“They’re excited about what we’re creating, about the excitement in Freeport, and about how our values match up”, said Bourgoin. “Not only do we have a plan, we have history.”
For retailers throughout the U.S. market, MKS will provide unique benefits including a broad spectrum of complimentary products; independent, on-corporate
ownership; and unparalleled dedication to the culture and values of the paddling world.
For BORÉALDESIGN, Lincoln’s unique inclusion of an in-house outfitter and guide service was a key factor in their decision to commit to a partnership with Maine Kayak Source. Notably, the model of retail-distributor-outfitter is one that BORÉALDESIGN is familiar with, having successfully implemented the strategy in several international locations already, including Australia and Norway.
“It is a special way to do business”, said Guy Bourassa, BORÉALDESIGN Sales Manager. “At BORÉALDESIGN, we go step by step, doing it the right way with the right people, building long term relationships along the way. That emphasis on quality of relationship, trust and values – those elements that we prize are also a fundamental part of Marc’s personality.”
As one of the premier boatmakers in the world (“beautiful”, “immaculate”, and “vibrant”, according to Bourgoin), BORÉALDESIGN blends well with the product offerings of the new Lincoln. Specifically, BORÉALDESIGN adds an expedition-ready open water complement to the offerings of Lincoln, which focus primarily on lightweight and ultralight canoes.
“We are committed to establishing a leadership position in the high end sea kayak market, and to spreading our brand to the US market,” added Bourassa. “We cannot stop our development in US because of the recession. We need to be in a strong position for when things restart… because they will restart.”
ABOUT BORÉALDESIGN: Founded in 1991, BORÉALDESIGN is a Canadian company specializing in the production of plastic and composite sea kayaks, paddles, clothing and accessories. The company employs more than 45 at its two plants in St- Augustin-de-Desmaures, Province of Quebec and distributes its products across Canada, the United States, Northern Europe, and Australia.
ABOUT LINCOLN CANOE & KAYAK: Founded in 1959, Lincoln Canoe & Kayak is known worldwide for a tradition of lightweight, high performance, high value craftsmanship. Their 100% made-in-Maine manufacturing facility and showroom is located in downtown Freeport, Maine.