Liquidlogic Kayaks is the Boat Manufacturer of the Year; Astral Buoyancy is the Accessory Manufacturer of the Year; and Rutabaga is the Retailer of the Year for 2006. The annual awards are determined by a vote among paddlesports industry members, and recognize excellence and outstanding achievement in the promotion, sales, and service of paddlesports.
To determine the winners, C&K mailed ballots to about 400 retail stores, who vote for the manufacturer awards, and to about 200 paddlesports and outdoors manufacturers, who vote for the retailer award.
Liquidlogic Kayaks is the Boat Manufacturer of the Year; Astral Buoyancy is the Accessory Manufacturer of the Year; and Rutabaga is the Retailer of the Year for 2006.
Retailers were asked to consider the following criteria in making their selection for the Boat and Accessory Manufacturer of the Year Awards: overall promotion of paddlesports; innovation in product development and design; retailer support and education through clinics, demos, videos, safety instruction, professional rep service, and on-time delivery of product; and for providing community service and support.
For the Retailer Award, manufacturers had to determine which retailer best exemplifies the following: excellence through sponsorship and support of paddlesports events at the regional and local level; education and community support; building awareness and sales with advertising and/or promotion at the local, regional, and national level; properly fitting equipment to the needs of customers; and providing outstanding customer service after the sale.